Bottled Water Manufacturer Case History
Category: An organisation that uses outsourced field marketing to call 9000 retail outlets.
The Brief: The brief was to increase sales, to make sure stocking was at a relevant level prior to promotional campaigns and to ring fence stocking levels once the product had gone on the shelf.
The Solution: The activity was organised into field sales forces call cycles, calling specific wholesaler accounts to pre-sell promotion and managing a group of accounts and small depots on a one to one basis.
The Result: The overall result was over 824,000 litres sold on the transfer orders we put through. An increase of distribution from 42% to 65%.