Bottled Water Manufacturer Case History

Bottled Water Manufacturer Case History

Category:  An organisation that uses outsourced field marketing to call 9000 retail outlets.

The Brief:  The brief was to increase sales, to make sure stocking was at a relevant level prior to promotional campaigns and to ring fence stocking levels once the product had gone on the shelf.

The Solution: The activity was organised into field sales forces’ call cycles, calling specific wholesaler accounts to pre-sell promotion and managing a group of accounts and small depots on a one to one basis.

The Result: The overall result was over 824,000 litres sold on the transfer orders we put through. An increase of distribution from 42% to 65%.

    • Categories: Virtual Territory Management