Large British Supermarket

Large British Supermarket

Category:  Telemarketing, FMCG Sell in

The Brief:  Following the agreement between Walkers and the customer, it was necessary to get agreement at store level for the placing of a Walkers Crisps stand.  Walkers do not have a sales force visiting all shops.

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The Solution:  Telemarket all remaining stores to get agreement to place the stand.

The Results:  100% decision makers reached.  75% of calls had stands successfully sold to them vs. internal department who achieved 50%.  This activity increased sales by approximately half a million pounds through the year 2000.

    • Categories: Promotional Sell-In