Major Spirit Manufacturer
Category: Driving distribution and sales
The Brief: To contact Independent stores/off-licences to sell in stock just prior to going into the Autumn. To undertake calls selling in the benefits of receiving the stock.
The Solution: To produce a very focused and specific script to educate decision-makers, within the grocery and off-licence trade, enabling them to be stocked with the capacity to sell first.
The Results: Within a 1 week period a total of 108 deals were sold in, totalling 2076 bottles sold. The campaign was so successful that the company re-ran it prior to the festive period.