Major Spirit Manufacturer

Major Spirit Manufacturer

Category:  Driving distribution and sales

The Brief:  To contact Independent stores/off-licences to sell in stock just prior to going into the Autumn. To undertake calls selling in the benefits of receiving the stock.

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The Solution:  To produce a very focused and specific script to educate decision-makers, within the grocery and off-licence trade, enabling them to be stocked with the capacity to sell first.

The Results:  Within a 1 week period a total of 108 deals were sold in, totalling 2076 bottles sold.  The campaign was so successful that the company re-ran it prior to the festive period.

    • Categories: Promotional Sell-In