Paints & Stain Manufacturer
Accounts were called to establish their trading history, what products they were currently stocking and what customer base they serviced.
Specific conversations and promotions were put together, depending on types of accounts.
The Result: Sales within the first year saw a 32% increase – some accounts ordering for the first time in two/three years.
The accounts continue to be managed and are currently seeing an additional 8% growth.