Refining Your Plan
We are often asked by clients ‘can you help us with our business plan’. The answer is ‘Yes’.
It’s really important that you, your colleagues and others can understand what your business is all about from a quick glance at your plan. Make sure you include a summary of your business, and how it will make money, and use simple language throughout.
Being specific is just as important as being concise. The details will help you drill down into how you will actually deliver your plan.
A big part of knowing whether your business or your brand will be successful is understanding your audience. Make sure your plan is clear about your target market – who will you be selling to and how many other companies are already selling similar products?
The other essential part of a business plan is the finance section. If your business isn’t going to make any money, it won’t be successful so you need to be very clear on how you will make a profit. Use it to your advantage – your plan will be incredibly useful when it comes to securing the budgets you need, loans and or investment, but that’s not its only use. It’s also a personal tool to help you understand your objectives.