How Clients Use The Service
For one client we found that over 50% of an estate was non-compliant at the beginning of a campaign – this is a huge loss to the client. The reasons for this non-compliance are neither sinister nor unexpected. There is an awful lot of information that retailers need to take in.
By instigating the promotional sell in service the accounts stocking the product are aware of the promotion, understand the relevant mechanics and transfer orders can be raised to make sure that stock is on the shelf at the beginning of the relevant campaign, thus increasing sales.